i found it..the short film that was in thewebsite that i would not pay to watch. thanks to some nice beings that mirrored the website the short film is here :
http://www.youtube.com/watch?v=o-5cJse8_Zk
(thanks to patrykrebisz)
a bit about the movie: it is composed of individual snaps from a digital camera. i've seen a similar ad (for playstation i think) and have no idea which one came first. so i am not commenting on the novelty. unusual way to make a movie but the only anomaly (according to me)was that it had a rather normal background score. should it not have been composed of individual snippets of sound corresponding to each snap?? why didn't capturing sound bytes take off like capturing image bytes ? maybe it is cos writing captures the sound like a picture captures the image. somehow the analogy does not gel.
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